I help brands in Uruguay appear and get recommended in ChatGPT, Gemini, Google AI Mode, Perplexity and Claude.
I've worked in web analytics for e-commerce since 2015. I hold a Master's in Big Data and Business Intelligence.
Estudio Uruguay
I measure monthly how ChatGPT, Gemini, and Google AI Mode recommend Uruguayan brands. It's Estudio Uruguay, and I do it on my own. It covers 35 industries: 5,679 responses in the current cut, checked against a registry of more than 6,000 brands and aliases, reviewed by hand.
In 24 of the 35 industries, the leader is a Uruguayan brand. 21% of responses don't cite any verified Uruguayan brand. The three models agree on their top recommendation in only 10 of the 35 industries: in Telecommunications, Antel leads with 42.4% of mentions.
Monthly cut, on the 1st of every month. Latest cut: September 1, 2026.
The study measures three systems; the audit covers five.
Data from the September 1, 2026 cut.
What is GEO
Positioning in AI means that ChatGPT, Gemini, Google AI Mode, Perplexity, or Claude mention you when someone asks about your category. That's called GEO: Generative Engine Optimization. AI builds its answers by reading websites, the same way a search engine does. If your site isn't indexable, AI can't read it. Without structured data, it reads it worse. Technical SEO is the foundation for all of this.
Based on the September 2026 cut of Estudio Uruguay.
How I work
Initial AI visibility audit
A diagnosis of how ChatGPT, Google AI Mode, Gemini, Perplexity, and Claude read, cite, and recommend your brand against your competitors. Includes a GEO Score and technical recommendations to fix it.
It's the entry point: diagnosis first, monitoring after.
Monthly AI visibility monitoring
With AuraMetrics: prompt tracking with share of voice, cited sources, and how it changes over time.
For brands that already did the initial audit.
Technical SEO
Indexability, crawlability, and structured data audits. Implementation validation, including migrations and launches.
For e-commerce sites and service businesses with an established digital presence.
Measurement: GA4, GTM, and consent
Implementation and audit of Google Analytics 4 and Google Tag Manager, with consent configuration.
For e-commerce businesses that need reliable data to make decisions.
Training
Talks and training on AI positioning, in Spanish.
For companies and organizations.
International SEO experience
Since November 2022 I've worked as a contractor for Mira Commerce, an Elite BigCommerce Partner e-commerce agency based in the United States. I work remotely from Montevideo. Its clients are mostly in the United States and Canada, in industries like industrial equipment, sporting goods, building materials, and memberships. I handle more than 40 active accounts.
There I work on platform migrations, post-launch traffic drop investigations, GA4 and GTM implementation, consent and privacy audits, and AI visibility monitoring for the agency's clients.
I've published three articles on technical SEO in Mira Commerce Insights.
AuraMetrics
I designed and built AuraMetrics on my own, end to end. I published it in March 2026.
It does prompt tracking across 5 models: ChatGPT, Google AI Mode, Gemini, Perplexity, and Claude. It includes a GEO Score, a trust audit, a UCP (Universal Commerce Protocol) compliance audit, and my own MCP server to query the data from Claude and ChatGPT.
AuraMetrics' public benchmark covers 20 markets and 15 industries, with weekly cuts.
I've been an OpenAI Partner since September 2026.
Frequently asked questions about Romina Zelayes and AI positioning
Who can help me position my brand in AI answers in Uruguay?
I can, Romina Zelayes. I work from Montevideo in technical SEO, GEO, and web analytics. I start with an AI visibility audit and continue with monthly monitoring in AuraMetrics.
What is an AI visibility audit?
It's a diagnosis of how ChatGPT, Gemini, Google AI Mode, Perplexity, and Claude read and recommend your brand today. I review what they answer when someone asks about your industry, which sources they cite, and what they say about your competitors. You get a GEO Score and an ordered list of what to fix first.
What is the GEO Score?
It's the metric I use to measure a brand's visibility in AI. It combines presence in answers, position against competitors, and accuracy of what AI says about the brand. It's useful for comparing industries and for tracking the trend month by month.
What is AuraMetrics?
It's the GEO platform I designed and built myself. I launched it in March 2026. It runs prompt tracking across ChatGPT, Google AI Mode, Gemini, Perplexity, and Claude, calculates the GEO Score, and exposes the data through its own MCP server. I use it for my clients' monthly monitoring and for Estudio Uruguay.
What is Estudio Uruguay?
It's a monthly observatory I publish with AuraMetrics and run on my own. It measures how ChatGPT, Gemini, and Google AI Mode recommend Uruguayan brands across 35 industries. The cutoff is the first day of each month.
What is the difference between technical SEO and GEO?
Technical SEO makes your site readable for crawlers: indexing, structure, speed, structured data. GEO measures and improves how AI models mention and recommend your brand. I do both. Without the technical base, AI can't read your site.
Do you do web analytics and GA4?
Yes. I've worked in web analytics for e-commerce since 2015. I implement and audit GA4 and Google Tag Manager, with consent configuration.
What kind of companies do you work with?
Uruguayan brands that want to appear in AI answers, and e-commerce companies in the United States and Canada. At Mira Commerce I handle migrations and traffic investigations for more than 40 accounts.
Where do you teach?
At UDE since 2021 I teach Web Analytics, SEO, and Personal Brand Positioning in AI. Since September 2026 I also teach a 30-hour short course, AI Applied to Brand Positioning. At ADM I teach Digital Analytics in the Digital Business Technician program.
Publications
Background
At Takeoff Media, from October 2015 to May 2021, I held three roles: Web Analyst, Sr. Web Analyst / Web Developer, and Web Analytics Manager. There I worked on SEO analysis, event tracking with GA and GTM, automated reports with Google Apps Script, A/B testing, and database migrations.
I graduated as a Foreign Trade Analyst at UDE. I did a Master's in Big Data and Business Intelligence and an MBA at ENEB, from March 2022 to December 2023.
Contact
Write to me at romina.zelayes@gmail.com.